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Menu Designing

Context: You own your own restaurant and you are just starting out. You have a great kitchen and need to create your menu. 

A few words, when rearranged, can have a dramatic impact on your guests. Don’t agree? Which of these restaurant menu ideas sounds more appealing: Apple Pie or Grandma Lee’s Before The War Pie? Apple pie is just that: a thing you either like or dislike; a description without poetry that gives you nothing except that it is probably round and contains apples and sugar.

Grandma Lee’s Before The War Pie tells you something about the pie. This restaurant menu idea tells you that it is an old recipe; it has Grandma Lee’s name on it, so it’s probably a recipe that she labored over and cherished. And more importantly, even without further description, consumers will be willing to pay a little more for it, like it better, and believe that some element of Grandma Lee’s love and creativity is still in that pie. Not bad for just a few words, don’t you think?

Here’s another example: in food photography, everyone is a critic. Few know how to get the job done correctly, but most can be certain when it has been done incorrectly. People notice when a food item looks unsavory even if it is only in a small detail. This tiny detail is the difference between a customer spending an extra dollar on the item and choosing another restaurant entirely. This is an evolutionary vestige of the human psyche. Our brains are structured to prevent us from consuming food items that might lead to sickness and disease. Even if the food item is of the highest quality, if the restaurant menu photography or menu description is unsavory, customers are unlikely to embark upon the endeavor. Wrong photography or wrong descriptions will speak to the primitive aspect of our brains that tells us to avoid being poisoned. As a result, it is imperative to employ restaurant menu ideas that send the right messages with the right details.

You need professionals who develop restaurant menu ideas that focus on the little details. The details will spur affection and the ability to recognize the little details the detract interest from your stellar products. Poetry, prose and art require talent, expertise and hard work.

Design Brief: To design and create a menu.

Possible Solutions: List as many possible solutions as you can for a menu.

Design Constraints: The following are some constraints or limitations for this project:

Detail Design: The following are the steps to designing and making your Project:
  1. you will be serving the following meals:
       - Breakfast and Brunch
       - Lunch 
       - Dinner 
       - Snacks (i.e., appetizers and dessert)  
       - Take-Out
       - Kids Menu
  2. Find a name for your restaurant.
  3. Read Menu Makeover for developing your strategic plan to designing your menu.
  4. The restaurant will serve all demographic groups. 
  5. Ensure that the work area is clear of hazardous materials (i.e., oil, gas, rags, wood, plastic, etc.) 
  6. Clean-up your work area and put your tools away.

Materials: as required. Books, pamphlets, internet, etc.

Commissioning: Were you successful in this project when you tried it out?

Evaluation: Did this project work as you expected it to?

Reflection: Did you enjoy this project? What were you most proud of? What would you do differently next time? Skills learned?