Factors Affecting the Travel and Tourism Industry 1 - Activity
Present the results of the following tasks in a series of notes.
Task: Changes in Destination
Changes in the places that customers choose to visit can occur as a result
of several reasons:
- They become unfashionable
- They fall into decline through under-investment
- Their growth is planned by authorities
- Social change leads to new destinations emerging
Find one example of a holiday or leisure destination that has changed for
each of the reasons given.
Image: A packed beach in 1953 - does the seaside town still draw such
crowds?
Task: Customer Types
Business organisations in the travel and tourism industry sell different
products or services to different types of customer. This is known as 'market segmentation'. It
involves identifying the different types of customer that exist in a market
and treating each type of customer as a different segment.
Find one example of a product or service in your region that could be
offered to each of the following customer segments of the travel
and tourism market:
- Leisure customers
- Business customers
- Independent travellers
- Package holidaymakers
- Age-specific groups
Find one example of a holiday or leisure destination that has changed for
each of the reasons given. 
Image: What products or services would appeal to families going on a holiday
with young children?
Task: Length of Stay
Plan a short city break, involving travel and accommodation for a young
couple (18 to 30) over a long weekend (Friday to Monday). List the estimated
costs and the attractions or activities that they can expect.
Task: Variety of Things to Do
Carry out research from an online travel firm and find an adventure holiday
suitable for a small group (four or five people) from the 'grey market'
(i.e., over-50s).
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